What is a Social Media Firestorm? A clear Checklist and Definition

The phenomenon of excessive, rapid discharging protests on social media against brands, organizations or persons has multiple names. Remember the case of Barilla: The massive protest on social media which began with 47,826 mentions on Twitter on the first day and quickly spread internationally across various social media platforms was called a “social media firestorm” by […]

The Streisand Effect quantified

Yesterday, Digiday released an article stating that brands should not apologize on Social Media. The story made me curious since it refers to the reaction of US Airways apologizing after deleting a tweet with pornographic material. I made some research about the reach caused by the deletion of the tweet before the excuse of US Airways was made. In this way I […]